- Name, email address, and phone number (when you opt in for a checklist, quiz, waitlist, or newsletter)

- Shipping and billing address (when you place an order)

- Payment information (processed securely by our third-party payment processors — see Section 4)

- Pet information you choose to provide (e.g., pet type, name, health notes) when using Pawzena or Pawzena Mini

- Messages you send us via contact forms, email, or social media

- Guardian Type Quiz responses
​

- IP address, browser type, device type, and operating system

- Pages visited, time spent on pages, and referring/exit pages

- Cookies and similar tracking technologies (see Section 5)
​

- Ad platform data from Meta (Facebook/Instagram) and Pinterest
when you interact with our ads or content

- Information from payment processors confirming transaction status
​

- Fulfill and manage orders, including shipping and customer service

-  Deliver requested lead magnets (e.g., the Prepared Guardian Checklist),
   quiz results, and email sequences

-  Operate and improve the Pawzena and Pawzena Mini tools, including storing pet profile data you choose to enter

-  Send marketing communications, newsletters, and community updates (you may opt out at any time)

- Personalize content and offers based on your interests and Guardian Type

- Analyze site traffic and campaign performance across Facebook, Pinterest, and our funnels

- Prevent fraud and maintain the security of our Services

- Comply with legal obligations

We do not sell your personal information to third parties.

We share information only as necessary with:

-  Payment Processors: Stripe and PayPal, to securely process transactions. We do not store your full payment card details.

-  Platform & Hosting Providers: ClickFunnels (website/funnel hosting) and Base44 (Pawzena and Pawzena Mini app infrastructure).

-  Marketing & Advertising Platforms: Meta (Facebook/Instagram) and Pinterest, for ad delivery and performance tracking, in accordance with their respective privacy policies.

- Email/Automation Providers: [Insert your email/CRM platform, e.g., ClickFunnels workflows, ManyChat, etc.]

- Service Providers: Shipping carriers and other vendors who help us operate our business, bound by confidentiality obligations.

- Legal Compliance: When required by law, subpoena, or to protect the rights, property, or safety of 4Paws Market, our customers, or others.

We use cookies and similar technologies (including the Meta Pixel and Pinterest Tag) to:

-  Remember your preferences

-  Understand how visitors use our site

-  Measure the effectiveness of our Facebook and Pinterest campaigns

- Retarget visitors with relevant ads

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Depending on your location, you may have the right to:

- Access, correct, or delete the personal information we hold about you

= Opt out of marketing emails (via the unsubscribe link in any email)

- Opt out of targeted advertising

- Request a copy of your data

California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion, and opt out of the sale/sharing of personal information. We do not sell personal information as defined by the CCPA.

International Visitors: If you are located outside the United States, please note your information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence.

To exercise any of these rights, contact us at rebeccaw.4pawsmarket.com.

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.​

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.​

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Our Services may contain links to third-party websites (including product manufacturers, social media, or affiliate content). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our Services after changes are posted constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy or how we handle your information, contact us at:

4Paws Market 5830 E. St. STE 6300 Casper, WY 82609 Email: rebecca@4pawsmarket.com

This policy is a general template and does not constitute legal advice. Please have it reviewed by a licensed attorney before publishing, particularly if you ship to or market toward customers in the EU/UK (GDPR), California (CCPA/CPRA), or other jurisdictions with specific data protection laws.​